Keyword Analysis
You will already have an idea what phrases that you’d like your website to be found for in the search engines. We can research these terms and make sure that you are targeting the most popular terms that relate to your business.
Search Engine Optimisation
Your site needs to be constructed in such a way to enable the search engines to spider your site as effectively as possible. This will ensure that as many pages as possible on your site are read by the search engines, and that your pages are considered important for the phrases you are interested in.
Copywriting
The copy on your website represents your business to the world, so needs to be well written and give the right message to potential customers. When marketing your self online, you need to balance your copywriting to give the right message, but to also includes some of the key phrases that will help your search engine performance.
Link Building
An important factor used to rank a websites importance, is the number of links to it, and the importance and relevance of those websites. We can research sites that would provide good links for your website, and approach them on your behalf to request a link.
Pay Per Click Management
Successful pay-per-click campaigns offer excellent results and returns. But every campaign needs to be managed and this takes a lot of time. By not managing your campaigns effectively you risk overpayment or loss of listings.
Do you have the time to accurately monitor the performance of all your keywords across multiple search providers ? If you're too busy to monitor your campaigns, you really need PPC management.
Measurement
The big advantage that online marketing gives you, is the ability to measure how users react to your campaigns. By building measurement into your email marketing and your website we can give you a much greater insight about your customers and target audience than would ever be possible offline.
For example, would you like to know which areas of your website provide the most interest and which pages bring people to the site ? Would it be useful to know how many users responded to your e-newsletter, and which link they clicked on ? Would you like to know how many people that clicked you Google Adwords campaign made a purchase on your website and how much they spent ? If so Contact Us to see how we can help you achieve more and understand your online marketing.